Analyst Profile

Carol Rozwell

Former Distinguished VP Analyst

Gartner associate until 3/2021 , 30 years industry experience

Roles and Responsibilities

Background

Professional Background

Digital Equipment, Manager of E-Commerce Programs, 14 years
Premenos, Director of Strategic Alliances, 3 years

Languages

English

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

27 October 2021
The Gartner CMO Leadership Vision for 2022: 3 Key Trends EDT: 10:00 a.m. | BST: 15:00

Following a period of significant volatility, what key trends will shape marketing in 2022? This complimentary webinar explores the three major trends that will impact CMOs in 2022. Get strategic guidance as we look at how these trends will drive marketing’s top priorities and the core actions CMOs need to take in 2022.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
27 October 2021
Optimize Demand Generation Marketing Mix for Tech & Service Providers EDT: 11:00 a.m. | BST: 16:00

In the past 18 months, successful technology and service providers have shifted their marketing mix approaches to cut through the noise, engage buyers and continue to grow amid disruption. They do this by deploying several strategies in their demand generation programs, and continue to grow revenue despite a lack of in-person events, the acceleration of digital marketing channels, and the nonstop competition for buyer attention. So, what approaches do these best-in-class technology marketers leverage to maintain effective demand generation programs in increasingly cluttered digital channels? This complimentary webinar draws on data from Gartner’s benchmark research to understand which channels, content types and calls-to-action can impact conversion rates. You also will learn how to apply this information when building demand-generation programs.

Return to this web page to watch the webinar. Contact us with questions about registering or watching.

Analyst Profile

Carol Rozwell

Former Distinguished VP Analyst

Roles and Responsibilities

Background

Professional Background

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

Gain an essential edge with independent, objective, accurate and rigorously researched insights drawn from over 1,900+ analysts and 380,000 client interactions — including 130,000+ executive interactions — each year.

Improve performance, reduce risk and optimize return on your investments through our combination of research insight, benchmarking data, problem-solving methodologies and hands-on experience.

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading conference series.

View Our Event Calendar

ReimagineHR

Gartner Security & Risk Management Summit 2018

Gartner Digital Marketing Conference 2018

Supply Chain Executive Conference

Tech Growth & Innovation Conference

Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey