Author Profile

Mikako Kitagawa

Mikako Kitagawa

Director Analyst

23 years at Gartner,  23 years' experience

Location:  CA USA  |  Language(s):  English, Japanese

Roles and Responsibilities

Mikako Kitagawa is an Analyst at tech. quantitative innovation in Gartner, where Ms. Kitagawa covers devices, personal technologies and SMB market. The coverage includes market sizing, forecast, market trends, vendor's competitive landscape, buyer's behavior and segmentation of both consumer and business.


Previous Experience

Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies' planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site,, where she was responsible for conducting digital marketing and advertising plans, as well as marketing research for internet users.

Professional Background

  • Japan Marketing Research, Market Researcher, 7 years


  • B.S., Business Administration (Marketing), With Honors, magna cum laude, San Francisco State University