Analyst Profile

Gene Alvarez

Gene Alvarez

Distinguished VP Analyst

21 years at Gartner ,  36 years industry experience
Stamford, CT USA

Roles and Responsibilities

Gene Alvarez leads Gartner's research on commerce that comes to you, commerce customer experience, digital commerce/e-commerce vision, strategy, business models, digital commerce/e-commerce technologies, including topics such as platforms, cloud, SaaS, and open source commerce technologies, social commerce, conversational commerce, mobile commerce. Mr. Alvarez also helps client with their customer experience, CRM organizational vision and strategy. He has spoken at many international events. He has over 30 years of business and IT experience. He was named one of 2016's Top 100 most influential IT leaders by The Hispanic IT Executive Council and in 2011 "HE&IT TOP 200" Award — Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.

Areas of Coverage

  • Customer Relationship Management

Gene Alvarez's Recent Gartner Activity

Latest Research


Previous Experience

Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications. He is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

Professional Background

KPMG Peat Marwick, Sr. Data Administrator, 1 year
New York Power Authority, Sr. Data Administrator, 5 years
Nine West Group, Data Administrator & Manager of Data Warehousing, 5 years

Industry Awards/Accolades

2009 Top-Rated Speaker, Internet Retailer 2009 Conference & Exhibition
2011 HE&IT Top 200 Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology
2016 Hispanic IT Executive Council - Top 100 Most Influential Hispanics in Information Technology
Member of Consumer Goods Technology (publication) Industry Advisory Board


B.A., Computer Science, Iona College
M.S., Pace University
Member of Upsilon Pi Epsilon - The International Honor Society for the Computing and Information Disciplines



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