Author Profile

Rita Sallam

Rita Sallam

Distinguished VP Analyst

15 years at Gartner,  35 years' experience

Location:  MD USA  |  Language(s):  English

Roles and Responsibilities

Rita Sallam is a Distinguished VP analyst and Gartner Fellow in the Data and Analytics team. Mrs. Sallam's focus includes tracking market trends, vendor assessment and selection, and identifying best practices for realizing business value from data, analytics and AI investments. Of particular interest is how leaders can leverage disruptions in AI to create sustainable competitive advantage. She is also focused on building frameworks for selecting and valuing data and analytics portfolios including AI investments, including Generative AI.


Previous Experience

Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets. Prior to that, she led business planning, investment fundraising and strategy development for two middleware startups, was a start-up CFO, and was a management/strategy consultant focused on mergers and acquisitions for Arthur D. Little.

Professional Background

  • Arthur D. Little, Management/Strategy Consultant, 4 years
  • Concept 5 Technologies, Director of Business Planning, 4 years
  • Oracle, Senior Director of Competitive Intelligence, 10 years


  • B.S./B.A., International Business/French, American University
  • M.B.A., Finance, Northeastern University