Analyst Profile

Don Scheibenreif

Don Scheibenreif

Distinguished VP Analyst

10 years at Gartner ,  9 years industry experience

Roles and Responsibilities

Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Customer Experience research group. Mr. Scheibenreif works with customer experience and other IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and digital business transformation and he has served clients in Gartner's Industries Research and Technology Innovation practices.

Areas of Coverage

  • Manufacturing
  • Digital Marketing


Previous Experience

Prior to joining Gartner, Mr. Scheibenreif spent more than 20 years as a corporate marketing leader in the CPG, retail, food service and B2B industries. He understands the challenges that marketers face, and he has been successful at both driving results and developing collaborative relationships with his business partners and customers.

Professional Background

The Coca-Cola Co., Director - Consumer Marketing, 7 years
The Quaker Oats Co. (now PepsiCo), Brand Management and Customer Marketing, 8 years
WW Grainger, Vice President - Strategic Marketing, 5 years


B.S., Marketing, DePaul University
M.B.A., Marketing, The University of Chicago Booth School of Business



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