Analyst Profile
Hank Barnes
Distinguished VP Analyst
8 years at Gartner
,
35 years industry experience
NC USA
Roles and Responsibilities
Hank Barnes is a Chief of Research, focused on Enterprise Buying Behavior, in Gartner's Tech and Service Provider team. Mr. Barnes guides Gartner's research efforts to understand the dynamics, challenges, and frustrations enterprises face when buying technology products and services. The research shapes our advice to those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs--with a goal of helping them make better, faster decisions and improved execution plans to drive success for their customers and their business.
Hank Barnes's Recent Gartner Activity
Latest Research
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Crossing the New Chasm: The Dynamics of Cross-functional B2B Buying Decisions
01 December 2021
On-Demand & Upcoming Webinars
Background
Previous Experience
Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.
Professional Background
Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
Eprise, Vice President of Strategy, 6 years
Ultimus, VP of Marketing, 2 years
Industry Awards/Accolades
2013 - Gartner Sales Excellence Award
2014 - Gartner Inquiry Excellence Award
2014 - Gartner Sales Excellence Award
2015 - Gartner Inquiry Excellence Award
2015 - Gartner Peer Review Excellence Award
2016 - Gartner Inquiry Excellence Award
2016 - Gartner Sales Excellence Award
2017 - Gartner Inquiry Excellence Award
Education
B.S., Cum Laude, Computer Science, Tulane University
Languages
English
