Analyst Profile

Hank Barnes

Distinguished VP Analyst

8 years at Gartner , 35 years industry experience
NC USA

Roles and Responsibilities

Hank Barnes is a Distinguished Vice President Analyst. He explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services. Using that customer-centric lens, Mr. Barnes advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on differentiated practices to drive success for their customers and their business.

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Messaging Approaches to Create Buying Urgency
12 February 2019
Increase the Odds of High Quality Deals for Technology Service Providers
23 September 2019
The B2B Buying Myths That Are Costing You Business
21 January 2021

Background

Previous Experience

Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.

Professional Background

Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
Eprise, Vice President of Strategy, 6 years
Ultimus, VP of Marketing, 2 years

Industry Awards/Accolades

2013 - Gartner Sales Excellence Award
2014 - Gartner Inquiry Excellence Award
2014 - Gartner Sales Excellence Award
2015 - Gartner Inquiry Excellence Award
2015 - Gartner Peer Review Excellence Award
2016 - Gartner Inquiry Excellence Award
2016 - Gartner Sales Excellence Award
2017 - Gartner Inquiry Excellence Award

Education

B.S., Cum Laude, Computer Science, Tulane University

Languages

English

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

11 November 2020
The Healthcare Supply Chain Top 25 for 2020 Gartner’s 12th annual Healthcare Supply Chain Top 25 has additional resonance in a year that revealed the strengths and shortcomings of healthcare supply chains. CSCOs can use the lessons from this research to build stronger supply chains, improve patient outcomes and control costs.
2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

25 January 2021
Top of the Funnel Content Strategies That Engage Buyers EST: 10:00 a.m. | GMT: 15:00
To more effectively break through and connect with buyers at the top of the funnel, you must focus on both the content type and the message within. Product marketers at B2B companies most frequently cite thought leadership content, videos, and case studies as keys to driving more leads (MQLs). This complimentary webinar looks at how marketers most effectively use these content types today and what strategies you need to optimize them.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
25 January 2021
The Top Gartner Strategy for HR Leaders to Measure Culture Through Change EST: 11:00 a.m. | BST: 16:00
The business impacts of coronavirus, increased unemployment, and political and social unrest heightened HR leaders’ focus on cultural change. However, perennial challenges, including mergers and acquisitions, leadership transitions and new technology, mean that evolving your culture remains a central organizational concern regardless of the environment. HR leaders must effectively manage organizational culture, but their existing strategies leave them feeling ill-equipped to meet today’s challenges. This complimentary webinar will help you better measure and understand your organization’s culture so it can evolve to meet any challenge.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Analyst Profile

Hank Barnes

Distinguished VP Analyst

Roles and Responsibilities

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Background

Previous Experience

Professional Background

Industry Awards/Accolades

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

Gain an essential edge with independent, objective, accurate and rigorously researched insights drawn from over 1,900+ analysts and 380,000 client interactions — including 130,000+ executive interactions — each year.

Improve performance, reduce risk and optimize return on your investments through our combination of research insight, benchmarking data, problem-solving methodologies and hands-on experience.

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading conference series.

View Our Event Calendar

ReimagineHR

Gartner Security & Risk Management Summit 2018

Gartner Digital Marketing Conference 2018

Supply Chain Executive Conference

Tech Growth & Innovation Conference

Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey