Analyst Profile

Hank Barnes

Distinguished VP Analyst

6 years at Gartner , 32 years industry experience
NC USA

Roles and Responsibilities

Hank Barnes is a Vice President, Distinguished Analyst on the Tech. Go-to-Market team. Mr. Barnes provides research and advisory services on go-to-market strategies for technology providers that target the enterprise market. He focuses on issues related to understanding and adapting marketing and sales approaches to the technology customer life cycle, storytelling, and how to embrace a strategic marketing mindset.

Areas of Coverage

Cross Industries

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Messaging Approaches to Create Buying Urgency
12 February 2019

Background

Previous Experience

Mr. Barnes has more than 25 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities. Mr. Barnes is a longtime proponent of customer-centric strategies and the use of customer experience as a key differentiator for business success. Before joining Gartner, he performed a wide range of product marketing activities (including positioning, messaging, analyst relations, public relations and sales enablement) supporting go-to-market programs for existing and new products.

Professional Background

Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
Eprise, Vice President of Marketing and Strategy, 6 years
SAP, Senior Marketing Consultant, 1 year

Industry Awards/Accolades

2001 - Named to Boston Business Journal's 40 Under 40 list
2013 - Gartner Sales Excellence Award
2014 - Gartner Inquiry Excellence Award
2014 - Gartner Sales Excellence Award
2015 - Gartner Inquiry Excellence Award
2015 - Gartner Peer Review Excellence Award
2016 - Gartner Inquiry Excellence Award
2016 - Gartner Sales Excellence Award
2017 - Gartner Inquiry Excellence Award

Education

B.S., cum laude, Computer Science, Tulane University

Languages

English

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14 November 2018
The Healthcare Supply Chain Top 25 for 2018 Each year, the Healthcare Supply Chain Top 25 identifies the supply chains that successfully advance healthcare by improving patient outcomes and controlling costs. Supply chain leaders in the healthcare industry can use lessons from these leading organizations to improve their operations.
16 October 2018
Top Strategic Predictions for 2019 and Beyond: Practicality Exists Within Instability Technology-based change is happening continuously, and most organizations struggle to see the change in advance. Continuous change can begin to seem like chaos. CIOs in end-user organizations must learn to find practical approaches within the chaos.

22 Jan 2019
Top Ten Strategic Technology Trends for 2019 (Airing in Singapore Friendly Time) 22 January 4:00 PM Singapore Time (3:00 AM EST) Strategic technology trends have significant disruptive potential and set the stage for innovation over the next five years. Companies must examine the business impact of these trends and adjust business models and operations appropriately or risk losing competitive advantage to those who do. In this complimentary webinar, Gartner expert Brian Burke reveals the strategic technology trends that IT cannot afford to ignore.
22 Jan 2019
Digital Platforms: The Role Data and Analytics Plays in Their Success EST: 9:00 a.m. | PDT: 6:00 a.m. | GMT: 14:00 Data and analytics will drive every business moment and business outcome improvement. In this complimentary data and analytics webinar, Gartner expert Andrew White unveils new research that defines and demystifies the emerging data and analytics platform, and shares a clear road map for how to assemble it in your organization. Don't panic and go buy some AI or ML tool just yet. Start with this webinar first.

Analyst Profile

Hank Barnes

Distinguished VP Analyst

Roles and Responsibilities

Areas of Coverage

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Background

Previous Experience

Professional Background

Industry Awards/Accolades

Education

Languages

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