Analyst Profile

Hank Barnes

Distinguished VP Analyst

8 years at Gartner , 35 years industry experience
NC USA

Roles and Responsibilities

Hank Barnes is a Chief of Research, focused on Enterprise Buying Behavior, in Gartner's Tech and Service Provider team. Mr. Barnes guides Gartner's research efforts to understand the dynamics, challenges, and frustrations enterprises face when buying technology products and services. The research shapes our advice to those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs--with a goal of helping them make better, faster decisions and improved execution plans to drive success for their customers and their business.

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

The B2B Buying Myths That Are Costing You Business
21 January 2021
Customer Situations and Behaviors Drive Market Success (AEST)
13 April 2021

Background

Previous Experience

Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.

Professional Background

Adobe, Principal, Product Marketing - Customer Experience Management, 2 years
Eprise, Vice President of Strategy, 6 years
Ultimus, VP of Marketing, 2 years

Industry Awards/Accolades

2013 - Gartner Sales Excellence Award
2014 - Gartner Inquiry Excellence Award
2014 - Gartner Sales Excellence Award
2015 - Gartner Inquiry Excellence Award
2015 - Gartner Peer Review Excellence Award
2016 - Gartner Inquiry Excellence Award
2016 - Gartner Sales Excellence Award
2017 - Gartner Inquiry Excellence Award

Education

B.S., Cum Laude, Computer Science, Tulane University

Languages

English

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11 November 2020
The Healthcare Supply Chain Top 25 for 2020 Gartner’s 12th annual Healthcare Supply Chain Top 25 has additional resonance in a year that revealed the strengths and shortcomings of healthcare supply chains. CSCOs can use the lessons from this research to build stronger supply chains, improve patient outcomes and control costs.
2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

20 April 2021
The 10 Conditions To Sustain Digital Transformation in State & Local Government EDT: 11:00 a.m. | BST: 16:00
The COVID-19 pandemic forced state and local governments to accelerate the deployment of new digital services. Now, budget pressures threaten to slow the progress of future innovation efforts. This complimentary webinar reveals the key factors that can ensure you can sustain your digital innovation initiatives in the challenging environment ahead.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
21 April 2021
Develop Impactful Storytelling for Smarter IT Spending EDT: 10:00 a.m. | BST: 15:00
CIOs ride a seesaw on metrics expectations. On one hand, they have moved from measuring activities to attempting to measure business value. On the other hand, costs are easier to trace than business value, and they have the attention of senior leadership. This complimentary webinar will provide you with practical advice on key performance indicators (KPIs) that will allow you to track and communicate an impactful story about “smarter spending” in IT.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Analyst Profile

Hank Barnes

Distinguished VP Analyst

Roles and Responsibilities

Hank Barnes's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Background

Previous Experience

Professional Background

Industry Awards/Accolades

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

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