Analyst Profile

Tad Travis

Tad Travis

Research Director

4 years at Gartner ,  18 years industry experience

Roles and Responsibilities

Tad Travis is a Director in Gartner Research. He is responsible for the CRM for Sales research agenda, which includes the sales force automation (SFA) and the sales performance management (SPM) Magic Quadrants. Mr. Travis has extensive knowledge of SFA systems, sales enablement processes, sales enablement tools, sales incentive compensation, quota management and sales analytics. He has additional expertise in CRM strategy, CRM governance, B2B customer experience strategy, end-user adoption programs, end-user training, customer success programs and change management.

Areas of Coverage

  • Customer Relationship Management


Previous Experience

Mr. Travis has more than 15 years of experience in the IT industry. Prior to joining Gartner, he served as a Customer Success Manager and Application Architect at, where he guided more than 100 clients with their implementations and governance programs. He owned post-sales business relationships with executives of enterprise-level clients and provided valuable strategic advice on vision definition, adoption metrics, governance processes, roadmap planning, ROI analysis and business process best practices. Prior to, he managed the CRM and BI sales operations processes at Solvay Pharmaceuticals and served as a CRM consultant at several CRM vendors.

Professional Background

Chordiant/PrimeResponse, Sr. Business Analyst, 2 years
Solvay Pharmaceuticals, Manager CRM Processes, 5 years, Principal Customer Success Manager, 7 years


B.A., Hamilton College
M.B.A., Drexel University