Analyst Profile

Werner Goertz

Werner Goertz

Sr Director Analyst

5 years at Gartner ,  25 years industry experience
Santa Clara, CA USA

Roles and Responsibilities

Werner Goertz is a Research Director within Gartner's Personal Technnologies team, where he covers personal devices (smartphones, PCs/Ultrabooks, tablets/ultramobiles and wearables) and IoT. A special emphasis of his research lies in the Human Machine Interface (HMI) and multimodal I/O technologies: voice/speech processing and recognition, facial recognition and eye tracking, biometrics and motion/gesture control. Mr Goertz tracks the changing role of devices as vendors migrate toward apps and service models. Security and device authentication, CPU, connectivity and storage chip technology and other components are also covered. Recently, additional emphasis was placed on the connected home and sensor-based IoT devices and how these are architected to form a compelling consumer proposition.

Areas of Coverage

  • Mobile & Wireless


Previous Experience

While at ARM, Mr. Goertz supported segment marketing efforts for ARM's embedded processor cores and peripherals, for segments including consumer, mass storage and networking. At LSI, he was responsible for marketing HDD and solid-state drive electronics in consumer and enterprise systems. Most recently, Mr. Goertz led the product marketing efforts for a fabless startup in the space of Li-Ion battery charge controller technology and power management ICs for consumer devices, and specifically, smartphones. He is a contributor to the Extended Battery Life Working Group, managed by Intel, with a mission to identify battery safety, runtime and cycle life optimization in consumer devices.

Professional Background

ARM, Segment Marketing Manager, 3 years
LSI, Marketing Principal, 3 years
Qnovo, Director of Product Marketing, 2 years


Bachelor's degree, Dusseldorf University
M.B.A., University of California, Berkeley, Haas School of Business



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