Analyst Profile

Ewan McIntyre

Ewan McIntyre

Research Director

1 year at Gartner ,  16 years industry experience
United Kingdom


Roles and Responsibilities

Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.

Background

Previous Experience

Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy. Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.

Professional Background

Philips, Head of Digital, U.K. and Ireland, 4 years
The Sage Group, Digital Marketing Management, 11 years

Education

B.A., Business Studies
Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing

Languages

English