Sr Director Analyst
2 years at Gartner
17 years industry experience
Roles and Responsibilities
Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.
Ewan McIntyre's Recent Gartner Activity
The CMO Spend Survey 2018-2019
15 November 2018
On-Demand & Upcoming Webinars
Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy. Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.
Philips, Head of Digital, U.K. and Ireland, 4 years
The Sage Group, Digital Marketing Management, 11 years
B.A., Business Studies
Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing