Analyst Profile

Julian Poulter

Julian Poulter

Research Director

3 years at Gartner ,  35 years industry experience
United Kingdom

Roles and Responsibilities

Julian Poulter is a Gartner Research Director for CRM and CX. Mr. Poulter provides a broad holistic view of CRM, covering sales, marketing services and commerce. He is based in the U.K. His main focus is CRM technology and anything "sales" including technology, process and methodology, and organization.


Previous Experience

Previously, Mr. Poulter worked mostly in sales leadership roles and, in the past few years, digital marketing software, with heavy involvement in CRM sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in sales outsourcing as CEO, and in previous sales roles he was a senior sales manager and director. He generally worked in the business intelligence and corporate performance management sectors but was also involved in several CRM initiatives.

Professional Background

NCR, Sales Director, 2 years
SAS Institute, Sales Director, 2 years
Selling People - Sales Outsourcing, CEO, 8 years


B.Sc., Physics with Computer Studies