Analyst Profile
Julian Poulter
VP Analyst
7 years at Gartner
,
40 years industry experience
United Kingdom
Roles and Responsibilities
Julian Poulter is a VP Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K. His main focus areas are: Sales and Marketing technologies, Demand Generation and Sales Effectiveness working primarily high tech clients. In addition he covers account based marketing (ABM). He works mainly with product marketers, CEOs, CMOs and sales leaders, on go-to-market issues and anything "sales."
Julian Poulter's Recent Gartner Activity
Latest Research
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The Gartner Magic Quadrant for ABM Platforms
15 March 2022
On-Demand & Upcoming Webinars
Background
Previous Experience
Mr. Poulter worked in front line sales and sales leadership roles for 25 years in enterprise software companies - mainly involved with business intelligence and CRM. In the past few years he was involved with digital marketing software, with heavy involvement with sales and marketing automation/lead management technologies, from the product management and sales enablement perspectives. He worked in a sales outsourcing services company as CEO, and set up a small software company providing marketing automation software.
Professional Background
LAMP-360 (Marketing Automation Vendor), CEO, 4 years
NCR , Sales Director, 2 years
SAS Institute, Sales Director, 2 years
Education
B.Sc., Physics with Computer Studies
Languages
English
