Analyst Profile

Melissa Davis

Melissa Davis

VP Analyst

7 years at Gartner,  32 years industry experience

Location:  USA  | Language(s):  English

Roles and Responsibilities

Melissa Davis is a Vice President, Analyst. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value for digital commerce, marketing, sales and customer service business processes and across the customer journey. She covers customer analytics strategies, trends and technologies.


Previous Experience

Previously, Ms. Davis was a brand CIO for a large outdoor apparel company where she launched a customer analytics strategy in addition to developing technology strategies aligned with business objectives. She has a background in customer analytics, digital, retail, customer relationship management (CRM), and enterprise resource planning (ERP) technologies. Ms. Davis has experience across several industries including airline, technology, telecommunications, and apparel and retail. Awards: 2018 Gartner Personal Leadership - Spirit of Generosity, IT Leaders & Tech Professionals (ITLTP) Practice

Professional Background

  • Lumen Technologies (formerly Qwest Communications), Web Channel Manager - E-Commerce, 2 years
  • SAP America, Practice Principal - CRM Competency Center, 5 years
  • VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years


  • B.S., Business Administration, University of Maryland, College Park
  • M.B.A., Information Systems, University of Colorado, Boulder