Analyst Profile

Melissa Davis

Melissa Davis

Sr Director Analyst

3 years at Gartner ,  27 years industry experience
CA USA


Roles and Responsibilities

Melissa Davis is a Research Director. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value across digital commerce, marketing, sales and customer service business processes. She covers customer analytics strategies, trends and technologies.

Background

Previous Experience

Previously, Ms. Davis was a brand CIO for a large outdoor apparel company where she launched a big data program focused on customer analytics in addition to developing technology strategies aligned with business objectives. She has a background in customer analytics, digital, retail, customer relationship management (CRM), and enterprise resource planning (ERP) technologies.

Professional Background

Centurylink (formerly Qwest Communications), Web Channel Manager - E-Commerce, 2 years
SAP America, Practice Principal - CRM Competency Center, 5 years
VF Corporation, Director Business Technology and Brand CIO - The North Face, JanSport & lucy, 8 years

Education

B.S., Business Administration, University of Maryland, College Park
M.B.A., Information Systems, University of Colorado, Boulder

Languages

English

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