Analyst Profile

Michelle Duerst

Michelle Duerst

VP Analyst

5 years at Gartner ,  26 years industry experience

Roles and Responsibilities

Michelle Duerst is a Senior Research Director specializing in best practices and lessons learned across industries with expertise in manufacturing, specializing in formulated and recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: from the initial strategy, through ideation, innovation, launch, modification and finally, retirement. Current areas of coverage include: Digitalization in Manufacturing Industries, including: Manufacturing Scenario Planning Emerging Trends and Technologies Product Life Cycle Management Product Portfolio Management Labeling and Artwork Management Cross Industry Innovation and Disruption, including: How to Survive Market Disruption Amplifying the Voice of the Customer Fueling Ideation in Innovation Strategic Partnerships Across Industries Digital Ecosystems Applied Uses of Edge AI Empowering Employees to Personalize Customer Experiences


Previous Experience

Prior to Gartner, as Global Director of Marketing at Selerant, Ms. Duerst engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.

Professional Background

Primavera Systems (acquired by Oracle), Copywriter, 2 years
SASI (acquired by SAP), Technical Writer and Quality Assurance, 2 years
Selerant, Global Director of Marketing and PLM Subject Matter Expert, 13 years


B.A., Mass Communications, Lipscomb University



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