Analyst Profile

Michelle Duerst

Michelle Duerst

Sr Director Analyst

3 years at Gartner ,  24 years industry experience

Roles and Responsibilities

Michelle Duerst is a Senior Research Director specializing in best practices and lessons learned across industries with expertise in manufacturing, specializing in formulated and recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: From the initial strategy, through ideation, innovation, launch, modification, and finally- retirement. Current areas of coverage include: Cross Industry Innovation and Disruption Digitalization in Manufacturing Industries Emerging Trends and Technologies Manufacturing Scenario Planning for 2023 Ms. Duerst covers technologies associated with product and service life cycle management, with a deeper dive in: product portfolio management (PPM), product life cycle management, as well as and labeling and artwork management (LAM). While this coverage can be universal and applied across industries, Ms. Duerst specializes in formulated and recipe-based product innovation. Industries include: CPG, food, beverages (including alcohol), infant nutrition, nutraceuticals, pharma, flavors, fragrances, paint, ink, coatings, specialty chemicals, personal care, cosmetics, household goods.

Michelle Duerst's Recent Gartner Activity

Latest Research


Previous Experience

Prior to Gartner, as Global Director of Marketing at Selerant, she engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.

Professional Background

Primavera Systems (acquired by Oracle), Copywriter, 2 years
SASI (acquired by SAP), Technical Writer and Quality Assurance, 2 years
Selerant, Global Director of Marketing and PLM Subject Matter Expert, 13 years


B.A., Mass Communications, Lipscomb University



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