Analyst Profile
Molly Beams
VP Analyst
7 years at Gartner, 30 years industry experience
Location: Boston, MA USA | Language(s): English
Roles and Responsibilities
Molly Beams is a Vice President on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story. She also supports vertical marketing, customer advocacy and developer marketing. She can be found on LinkedIn.
Background
Previous Experience
Prior to Gartner, Ms. Beams worked for several software companies in a variety functional roles responsible for product strategy, business development, industry marketing, partner programs, business analysis and professional services.
Professional Background
- Centive, Director of Professional Services, 3 years
- Kronos, Product Manager, Product Marketer, Value Assessments for Sales, 7 years
- Red Hat, Technology Partner and Certification Program, 4 years
Education
- B.A., Mathematics (Minor in Computer Science), Boston College
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Use Gartner’s Storytelling Framework to Attract Attention From Line-of-Business Buyers -
16 May 2023
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Quick Answer: How to Sharpen Target Industry Segment Profiles to Improve Vertical Marketing
- 14 June 2023 - 15 June 2023 Tech Growth & Innovation Conference
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