Sr Director Analyst
6 years at Gartner, 19 years industry experience
Location: TX USA | Language(s): Chinese - Mandarin, English, French (conversational)
Roles and Responsibilities
Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and SME technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles. His role-based research dials into product management and marketing leaders to deploy best-in-class customer experience, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.
Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.
- Lazada Group, VP, Regional Head of Brand Partnerships, 1 year
- Nokia Sub-Sahara Africa, Head of Marketing, 9 years
- Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years
- B.A., Second Upper Honors, Communication Studies, Nanyang Technological University
RESEARCH BY THIS ANALYST More
06 October 20223 SaaS Provider Actions for Frictionless CX in Response to the Democratization of Technology
27 September 2022Startup Lift: Use Critical, Outcome-Based CX Metrics to Accelerate Growth
14 September 2022How to Run an Effective Customer Journey Mapping Workshop
- 17 February 2021 The Gartner 2021 CIO Agenda: Southeast Asia Perspective
- 18 August 2022 Tech Product Leaders: Go to Market With Effective Customer Experience