Analyst Profile

Betsy Burton

Former VP Distinguished Analyst

Gartner associate until 8/2018 , 33 years industry experience

Roles and Responsibilities

Background

Professional Background

Borland, Senior Product Marketing Manager, 2 years
Santa Cruz Operations, Product Manager, 2 years
Sybase, Senior Product Marketing Manager, 5 years

Industry Awards/Accolades

VARBusiness Magazine Top 20 Visionaries for 2001 (www.varbusiness.com/article/showArticle.jhtml?articleId=18818257)

Languages

English

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15 May 2019
The Gartner Supply Chain Top 25 for 2019 This research unveils the 15th annual global Supply Chain Top 25. It highlights the advanced practices and capabilities of leading companies that CSCOs and supply chain leaders can adopt and adapt to compete with the best in the world.
18 April 2018
Demand Planning Maturity Assessment Guide for Supply Chain Planning Leaders Understanding the current state is a vital first step in demand planning maturity advancement and process transformation. Supply chain leaders can use this guide to plan for the demand planning maturity assessment in their business.

29 May 2019
Panel Discussion: How Marketing Can Win B2B Sales ? An Introduction to Buyer Enablement EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00
B2B buying is more complex than ever before. To drive organizational growth content marketers have to do more than simply educate buyers; they must enable them to buy. Marketing leaders should rely less on the constant generation of thought leadership, white papers, infographics and videos. Instead, they should capitalize on their deep industry knowledge and customer empathy by developing and deploying information that helps buyers buy and sales reps to sell. In this complimentary video webinar, Gartner for Marketers experts provide critical insights into how Marketing can transform the buyer journey by providing information which will act as a catalyst for buyer enablement.

Questions about registering or watching? Email us: gartnerwebinars@gartner.com
29 May 2019
Introducing the New High Performing Customer Service Rep EDT: 11:00 a.m. | PDT: 8:00 a.m. | BST: 16:00
Today's service environment requires a different type of frontline rep. Customers are more demanding than ever, and yet most organizations still hire candidates based on the same set of skills and abilities they were looking for five or even 15 years ago. The latest Gartner research on frontline talent management revealed that a certain type of frontline rep performs significantly better when it comes to delivering a low-effort customer service experience. In this complimentary webinar, we explain why optimizing your hiring and talent management processes to focus on this type of rep will help your organization meet increasing customer demands without overburdening company resources.

Questions about registering or watching? Email us: gartnerwebinars@gartner.com

Analyst Profile

Betsy Burton

Former VP Distinguished Analyst

Roles and Responsibilities

Background

Professional Background

Industry Awards/Accolades

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

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Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey