Analyst Profile

Betsy Burton

Former VP Distinguished Analyst

Gartner associate until 11/2020 , 36 years industry experience

Roles and Responsibilities

Background

Professional Background

Borland, Senior Product Marketing Manager, 2 years
Santa Cruz Operations, Product Manager, 2 years
Sybase, Senior Product Marketing Manager, 5 years

Industry Awards/Accolades

VARBusiness Magazine Top 20 Visionaries for 2001 (www.varbusiness.com/article/showArticle.jhtml?articleId=18818257)

Languages

English

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

18 August 2022
Tech Product Leaders: Go to Market With Effective Customer Experience EDT: 10:00 a.m. | BST: 15:00
Offering great products is not enough. You also need to provide great customer experience (CX). What constitutes great customer experience? How should product leaders plan for CX, and what does it mean for the products they manage and develop? This complimentary webinar explores common CX challenges, and the tools and collaborative processes product managers can employ to take their products to market with more compelling CX for long-term success.
18 August 2022
The Art of the 1-Page Strategy: Use Storytelling to Communicate to the Board EDT: 11:00 a.m. | BST: 16:00
Let’s get your strategy down to one page. Yes, one page. Creating a strategy used to be an arduous and lengthy process that lasted months and resulted in a document that was hundreds of pages. It was WORN -- Written Once, but Read Never. Developing a strategy is easier today, with 15 pages replacing hundreds, but even that is 14 too many. So, how can you get your strategy down to a single page? This complimentary webinar explores how strategic storytelling is used to engage and inspire your business stakeholders, encouraging them to invest more in business capabilities enabled by technology.

Analyst Profile

Betsy Burton

Former VP Distinguished Analyst

Roles and Responsibilities

Background

Professional Background

Industry Awards/Accolades

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

Gain an essential edge with independent, objective, accurate and rigorously researched insights drawn from over 1,900+ analysts and 380,000 client interactions — including 130,000+ executive interactions — each year.

Improve performance, reduce risk and optimize return on your investments through our combination of research insight, benchmarking data, problem-solving methodologies and hands-on experience.

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading conference series.

View Our Event Calendar

ReimagineHR

Gartner Security & Risk Management Summit 2018

Gartner Digital Marketing Conference 2018

Supply Chain Executive Conference

Tech Growth & Innovation Conference

Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

Make it Easier for Customers to Buy

6 Ways the Workplace Will Change in the Next 10 Years

Feed your business — not the newsfeed

CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey