Analyst Profile

Alan Antin

Alan Antin

Sr Director Analyst

2 years at Gartner ,  19 years industry experience
Stamford, CT USA

Roles and Responsibilities

Alan Antin is a Research Director at Gartner where he provides advice on the overall personal technology marketplace, focusing on wearable devices, services, apps and ecosystems. His coverage includes the range of solutions from B2C fitness solutions to medical grade clinical wearable technologies sold though B2B channels. He advises business unit leaders on partnership opportunities, product management on roadmaps, and marketing leaders on how to drive market adoption. He supports strategic planners and management teams on how to enter new channels and go-to-market planning for digital health services and applications. Mr. Antin applies his pragmatic and strategic working knowledge in these areas to recommend proven best practices for selling and deploying wearable solutions and services.


Previous Experience

Prior to joining Gartner, Mr. Antin served in various brand marketing roles for leading consumer franchises at Unilever, Reckitt & Benckiser, Coty and Polar Electro. As VP Marketing for Polar Electro, Mr. Antin managed wearable product marketing programs in retail channels throughout the Americas region. He also managed demand generation and customer success solutions for B2B customers in Education, Medical, Health Clubs, and Team Sports. For Nuvita, a digital wellness technology and service provider, Mr. Antin oversaw participant marketing initiatives as well as B2B solution development for clients in corporate wellness, healthcare, team sports, and fitness facilities. Nuvita's delivery system included a proprietary wearable cardio monitor as well as smart watch options for Garmin and Apple, member apps in iOS and Android, and an enterprise dashboard for health coaches, allied health professionals, and health provider client organizations.

Professional Background

DataKey Consulting, Senior Consultant, 2 years
Nuvita, VP Marketing, 5 years
Polar Electro, VP Marketing, 3 years


B.A., History, Brandeis University
M.S.I.A., Marketing, Carnegie Mellon University



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