The coming TIBCO acquisition of Mashery shows strong potential for both geographic and strategic expansion — if TIBCO can execute strongly in its cloud offerings and redirect the TIBCO sales force’s focus more on the cloud.
On 24 August 2015, TIBCO Software announced it will acquire application programming interface (API) management pioneer Mashery. The transaction is expected to close in September.
Mashery’s offering will be named TIBCO Mashery, and will immediately become TIBCO’s API management offering. TIBCO will continue to support its API Exchange product for existing customers, but the offering will be combined with TIBCO Mashery. This is good news for API Exchange users, as Mashery is much more functionally complete and easy to use, although some effort may be required to migrate existing policies to Mashery.
On their side, current users of Mashery will progressively see TIBCO Mashery enriched with powerful integration (fundamental in API design), analytics and event processing, which are the three main focus areas of TIBCO after the Vista acquisition, both on-premises and in the cloud.
This acquisition offers considerable potential for TIBCO:
Mashery’s international expansion always met several challenges, but TIBCO now can sell its offering through established and historically effective international enterprise channels, with proven support capabilities.
Mashery’s cloud offering will augment TIBCO’s cloud traction, giving more substance to TIBCO’s plans to address digital business and the Internet of Things.
While the overall balance is certainly positive, this acquisition comes with some challenges as well:
TIBCO has a powerful on-premises overall offering, but Mashery’s current on-premises API management product (Mashery Local) needs to be enriched and extended when compared with its corresponding cloud offering.
TIBCO’s sales force, which has been historically strong in selling large enterprise on-premises technology deals, will need to up-skill quickly to a more business-sensitive, digital-strategy-oriented, cloud-based proposition. Going forward, it's about more than sales strategy; it’s about a fundamental change in TIBCO’s business model.
Now more than ever, the key for TIBCO is execution — especially in the cloud. This acquisition proves that Vista Equity Partners, which acquired TIBCO back in December, believes in TIBCO.
Mashery was previously acquired in May 2013 by Intel, which is now quietly disassembling its application services governance offering.
Current Mashery users:
Where appropriate, consider the extended future functionality of TIBCO in application integration, analytics and event processing for your API program. Check commercial conditions, as they are likely to be different with TIBCO.
Current TIBCO API Exchange users:
Contact TIBCO and discuss how, when and under which commercial conditions you can migrate to TIBCO Mashery.
Users looking for application services governance and API management functionality:
Recognize that, if you are looking for a cloud offering, this acquisition changes the competitive landscape, putting TIBCO, MuleSoft, IBM and SAP in direct competition, and providing an integration-rich alternative to pure-play API management offerings.
If you are looking for an on-premises offering or for an offering that can start in the cloud and move to on-premises (or vice versa), do not expect this acquisition to have any effect on you.