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Market saturation and competition have undermined the price of devices. Product managers at device vendors must understand that this market's future will be about complementary service revenue streams rather than units sold. Few vendors will achieve this, with consolidation and turnover inevitable.
Table of Contents
The Mobile Phone Market
The PC Market
Ultramobile Basic and Utility Devices
- The Mobile Phone Market
- Replacement Demand
- Device Transfer Demand
Through 2017, after upgrading to Windows 10, one in five consumer Windows PC owners in mature markets will delay buying a new PC for up to 12 months.
Technology Provider Supply
- Product Design and Technology Roadmaps
- Pricing and Business Models
- Buying Population/Demographics
Market Model or Methodology
Segmentation and Consumer Behavior
- New Products and Technology
- Consumer Behavior
- New Device Adoption
- Replacements, Transfers and Upgrades
- Segmentation and Consumer Behavior
Gartner Recommended Reading