Forecast Overview: Devices, Worldwide, 2016 Update

Archived Published: 29 July 2016 ID: G00301089

Analyst(s): | | | | | | | | | | |

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Market saturation and competition have undermined the price of devices. Product managers at device vendors must understand that this market's future will be about complementary service revenue streams rather than units sold. Few vendors will achieve this, with consolidation and turnover inevitable.

Table of Contents

  • Market Description
    • The Mobile Phone Market
    • The PC Market
    • Ultramobile Basic and Utility Devices
  • Foundational Assumptions
    • Buying Population/Demographics
      • Replacement Demand
      • Device Transfer Demand
    • Through 2017, after upgrading to Windows 10, one in five consumer Windows PC owners in mature markets will delay buying a new PC for up to 12 months.
      • Lifetimes
    • Technology Provider Supply
      • Product Design and Technology Roadmaps
      • Pricing and Business Models
  • Market Model or Methodology
    • Segmentation and Consumer Behavior
    • Influencing Factors
      • New Products and Technology
      • Consumer Behavior
      • New Device Adoption
      • Lifetimes
      • Replacements, Transfers and Upgrades
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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