Millennials Are at the Forefront of the Wearable World


Archived Published: 09 January 2017 ID: G00319930

Analyst(s): |

Purchase this Document

Price: $195.00 USD (PAGES: 10)

To purchase this document, you will need to register or sign in above.

Summary

Millennials are the largest user group for wearables, but it is a variable group with drop-off rates of 30%. Technology product marketing leaders need to create distinct messages for younger versus older millennials and find ways to re-engage lost users to succeed in the personal technology market.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • Millennials are not uniform in terms of wearables usage, with distinct differences between 18- through 24-year-olds and 25- through 34-year-olds, thus creating the requirement for marketing leaders to develop distinct messaging for these groups, taking into account their life stage situation and spending power
    • Fitness trackers are in the mainstream adoption phase in mature markets, but still present a fragmented market with millennial women having the highest usage rates of 25%, hence requiring specific usage scenarios and features for this user group
    • The top drop-off reasons for smartwatches are being bored with using the device and a lack of usefulness, while some millennial smartwatch users are moving to other brands; therefore, marketing leaders for wearable brands need to focus on addressing specific reasons to appeal to lost smartwatch users
  • Gartner Recommended Reading
© 2017 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 800 213 4848 or contact us

to become a Gartner client.