This document contains supplemental guidance to help all reprint clients navigate and understand all the guidelines related to promo submissions. Unless otherwise mentioned below, the Gartner Content Compliance Policy governs all external use of Gartner insights and trademarks.
To obtain approval for displaying or quoting Gartner content, it’s imperative to have legitimate access to the material in question.
Licensed clients or individuals quoting from a licensed reprint have legitimate access to Gartner client-exclusive insights. Everyone has legitimate access to externally facing Gartner content (for example, Gartner press releases, Smarter with Gartner posts, and Gartner Peer Insights reviews and ratings).
Ready to request approval? Check your access; here is how:
To ensure an item’s eligibility for being purchased/licensed:
Visit the Flex Reprints Manager portal, enter the GDOC ID (red-boxed FYR in image below), and if no result shows, it means the report is not eligible for reprint.
For example, if the reprint is noneligible, the results will come up in this form:
Or you can reach out to your aligned CSx partner to confirm a report’s eligibility before building your marketing collateral.
All reprint clients must refer to the table below to finalize the appropriate review partner for submission of requests:
Purview: Custom newsletter and reprints (CNR promo)
Subcategory |
Content type |
Web content |
|
Social media |
|
Email and news |
|
Webinars and presentations |
|
Publications |
|
Print and digital collateral |
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Multimedia content |
|
Custom promotions |
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Purview: Custom newsletter and reprints (CNR promo)
Subcategory |
Content type |
Non-Gartner events |
|
Gartner and third-party events |
|
Purview: Legal Compliance Team
Subcategory |
Content type |
Investor communications |
|
Earnings materials |
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Official letters |
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SEC filings |
|
Purview: Legal Compliance Team
Subcategory |
Content type |
Corporate announcements |
|
Sustainability reports |
|
Purview: Legal Compliance Team
Subcategory |
Content type |
Limited audience |
|
Compliance and violations |
|
Funding requests |
|
A coordinated delivery process ensures that each reprint client has equal opportunities for lead collection by defining the timeline of lead collection as per the report publication. Learn more.
We highly recommend that our reprint clients submit their assets for preliminary reviews. This proactive approach will expediate the final approval process by minimizing back and forth, which will further accelerate the launch of your marketing campaign.
All excerpts must be lifted verbatim, in their entirety, or as close to verbatim as possible and appear accurately with all relevant context when speaking to the report. Partial excerption and paraphrasing are not allowed.
Example:
Content from the vendor-profile sections cannot be picked. This content cannot be excerpted externally to avoid implying a Gartner endorsement. Instead, use industry general content from the report or your own public marketing message, clearly delineated from Gartner material.
Example:
Reprint clients are required to use the required trademark symbols at least once throughout their assets at the most prominent place.
Include the ® symbol with the first prominent mention of “Gartner” and use the ™ symbol for other Gartner trademarks, including the following:
For example: Company ABC is recognized as a Leader in the 20xx Gartner® Magic Quadrant™ for Digital Commerce report. Discover insights from Gartner analysts about us!
Unless otherwise indicated, you are required to purchase a reprint if you wish to use any Gartner graphic that evaluates or lists organizations. If the Gartner content is not eligible for reprinting, you are prohibited from using graphics from that content.
As Gartner report graphics/thumbnails are protected by copyright, each must be used in its entirety, as published and without any edits. Do not alter any element of the graphic or thumbnail.
Elements that may not be changed include:
Permitted:
Ensure compliance with the 70/30 rule: Gartner content should not exceed 30% of total content. Please use the illustration below to understand the application of the rule. This is required to avoid any appearance of a special relationship, partnership or association with Gartner.
Not permitted:
Majority of the booth content/real estate must not comprise of Gartner content.
Permitted:
Clearly separate and label analyst opinions from Gartner and customer recognition.
Not permitted:
Commingled analyst opinion and customer recognition is not allowed. Analyst opinions and customer recognition have different methodologies, so it is not accurate to present them together.
Permitted:
Use the Gartner logo in booth signage if you have an active reprint of the Gartner Magic Quadrant™ report.
Not permitted:
Do not overemphasize the Gartner logo, and ensure it is at least 10% smaller than your logo and placed in a secondary position.
Permitted:
Use the most recent Customers’ Choice badge.
Not permitted:
Same as above.
Permitted:
Include complete report attribution along with the publishing year.
Not permitted:
Do not hide them behind any booth elements.
Permitted:
Add disclaimers at the bottom of booth materials.
Not permitted:
Do not hide them behind any booth elements.
Permitted:
Always ensure the entire 3D booth mock-up is submitted for approval.
Permitted:
Kindly always share the monitor content for review, as well.
*Please note, this will be subject to the “70/30” rule, and final approval will be dependent on their collective (booth and monitor) compliance to it.
Permitted:
Exhibitors can offer a small giveaway (retail value under $50) at their booth. They can also offer one prize, valued no more than $5,000 (e.g., a software package or hardware product), in the context of a raffle or prize drawing at the conference.
Add this disclaimer on any asset promoting the giveaway or prize:
Not permitted:
The giveaway must not give the impression that it is provided by Gartner or in collaboration with Gartner. See example below:
You are permitted to use the following elements on a third-party page/client’s partner page.
We regret to inform you that reprint links are not permitted on third-party pages. It is required that your third-party landing page directs visitors to your approved landing page, where lead collection is conducted.
Please always share complete name and website link for third-party platforms to confirm their noncompetence with Gartner.
While referring to Gartner content, it is necessary that all the required attributions and disclaimers (as applicable) are added in a promotional material.
Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Use case:
When promoting inclusion in Gartner reports based on analyst-opinion insights.
Always to be used with report type:
This graphic was published by Gartner, Inc. as part of a larger business and technology insights document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [insert client name or reprint URL].
Use case:
When using vendor-specific graphic from Gartner reports.
Always to be used with report type:
[XXXX(s)] is/are a trademark(s) of Gartner, Inc., and/or its affiliates.
Gartner, Peer Insights and Hype Cycle are trademarks of Gartner, Inc., and/or its affiliates.
Use case:
When using Gartner trademarks.
Always to be used with report type:
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
Use case:
When promoting any content related to Gartner Peer Insights.
The Gartner Cool Vendor badge is a trademark of Gartner, Inc., and/or its affiliates.
Use case:
When Cool Vendor badge is used.
The Gartner Peer Insights Customers’ Choice badge is a trademark of Gartner, Inc., and/or its affiliates.
Use case:
When Customers’ Choice badge is used.
No, using “debut” or “new entrant” for first-time recognition is not allowed. Vendors may use phrases like “for the first time” to align with retrospective recognition, such as “recognized for the third time.” The term “debut” implies continuation, which is misleading since inclusion criteria for the Magic Quadrant report change annually, and vendors may be added or dropped based on these criteria.
No, clients cannot link analyst bios in promotional assets as it may imply endorsement or partnership. However, linking in the attribution is permitted.
Approved use case: Used as an attribution.
Example: A recently published report by @Analyst from Gartner, REPORT XYZ...
Example: Gartner, Magic Quadrant for XYZ, Analysts (linked to gartner.com profile), Publication Date.
Not approved use case: Used with endorsing verbiage.
Example: Thank you, @Analyst, for our recent recognition!
No, sharing the reprint as a PDF is not permitted. Prospects should be directed to the reprint via an HTML link.
Yes, clients can translate attributions and disclaimers into any preferred language, if registered terms/words and copyrighted insights are used as-is.
Example:
English: Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
German: Gartner unterstützt keinen Anbieter, kein Produkt oder keine Dienstleistung, die in seinen Forschungspublikationen dargestellt werden, und rät Technologieanwendern nicht, ausschließlich die Anbieter mit den höchsten Bewertungen oder anderen Auszeichnungen auszuwählen. Gartner-Forschungspublikationen bestehen aus den Meinungen der Forschungsorganisation von Gartner und sollten nicht als Tatsachenbehauptungen angesehen werden. Gartner lehnt alle ausdrücklichen oder stillschweigenden Garantien in Bezug auf diese Forschung ab, einschließlich jeglicher Garantien der Marktgängigkeit oder Eignung für einen bestimmten Zweck.
Yes, promotional material can remain on their page, but any Gartner IPs, logos, graphics and lead generation form must be removed.
No, clients can use the badges without a reprint if it is factually correct. The badges can be used in perpetuity. For the Customers’ Choice badge, clients must use the badge for the publication year they are recognized. If recognized in multiple years, only the most recent badge should be used. For the Cool Vendor badge, only the badge for the year of recognition should be used, as this is a one-time recognition.
This rule exists to delineate your brand from the Gartner brand so to avoid the incorrect appearance of endorsement by Gartner. Everything under your closing salutation represents your company’s branding.
GIFs are about 15 seconds long, usually published on social media and can include background music (no voiceover content). The 70/30 rule is not applicable here.
Videos are longer than 15 seconds, may have a narration and are subject to the 70/30 rule.
Since the inclusion criteria for reports changes every year, a vendor may not claim that its position/scores improved in a Gartner report.
Approved: We are pleased to be recognized as a Leader in this year’s Gartner® Magic Quadrant™ report. Last year, we were placed as a Challenger in the same report.
Not approved: According to the Gartner® Magic Quadrant™ report, our position improved as we moved from the Challengers to Leaders quadrant.
Here is the link to the policy: https://www.gartner.com/en/about/policies/content-compliance
For information on addressing violations, please refer to the Content Compliance Policy here.
Gartner: Gartner delivers actionable, objective insights to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.
Gartner Peer Insights™: Gartner Peer Insights is a public platform that offers verified, firsthand reviews of enterprise software and services from experienced IT professionals.
No, Gartner IP cannot be used in a submission to an external reward program.
Content marked “archived” cannot be quoted, but otherwise all content is eligible for use once the full publication date is included within the marketing collateral, so viewers of the content are aware of its historical context. For example, if a Gartner press release is still available on gartner.com and not marked archived, clients can quote it once they show the date.
