Provide guidance on how to overcome every day analyst relations challenges today for professionals across organisations from start-ups to global multinationals. Help AR pros on topics that range from increasing buyer mindshare, managing vendor evaluation reports, AR budgeting, event management and AR strategy planning. Advises on working in tech services (specialist area) and software companies. Takes a perspective on the future of the role and its implications for AR practitioners including the impact of AI.
More than a decade of experience spanning AR, market research, content strategy, and tech marketing consulting. Most recently, worked as an independent consultant, providing AR support to organizations including ServiceNow and NTT DATA, while also advising companies on content creation and sustainability reporting. Prior to this, spent five years at NTT and NTT DATA, serving a pivotal role in establishing and scaling AR programs in EMEA and globally. Having built an AR function from the ground up, went on to lead global AR programs across Data & Analytics, Consulting, and Sustainability. Previously, worked for CGI heading up their global AR program. In my early career worked agency-side supporting clients in the fintech and telecommunications sectors and gained valuable industry perspective as both a market researcher and technology analyst at PAC.
ServiceNow, Analyst Relations, 1 years
NTT DATA, Director, Analyst Relations, 4 years
CGI, Director, Global AR, 4 years
PAC, Research Analyst, 2 years
Magnolia AR, Associate, 3 years
Analyst Relations Business Impact
Analyst Relations Foundations
Analyst Relations Leadership
Diploma in Professional Marketing
BSc First Class Hons in Demography
IIAR certified
Advanced certificate in market research
Certified in business sustainability leadership
The role of AI in AR
AR strategy and budget planning
Analyst event planning and management
The role of AR in Investor Relations
AR for Services