Core Positioning & Narrative Frameworks: How to craft positioning and narrative frameworks that differentiate B2B tech offers across startup, mid-market, and enterprise segments.
Buyer Journey & Campaign Alignment: How to align product messaging and website calls-to-action with the buyer journey streams of Explore, Evaluate, and Engage.
Digital Proof & Credibility Tools: How to leverage digital tools, such as AI agents, digital humans, and interactive product tours, to establish proof and trust on vendor websites.
LLM & Modern Search Optimization: How to build positioning that is recognized, trusted, and recommended by LLMs and modern discovery tools.
GTM Strategy & Channel Expansion: How to structure AI-era routes to market and recruit strategic channel partners.
Internal Alignment & AI Transformation: How to build internal narrative frameworks that align cross-functional stakeholders, overcome change resistance, and drive internal AI adoption and organizational transformation.
Advisor/Adjunct Instructor - advise undergraduate students and instruct undergraduate level courses at a public FL university.
Department of Defense Human Resources Assistant -
Florida Gulf Coast University, Advisor/Adjunct Instructor, 5 years
Florida SouthWestern State College, Advisor/Adjunct Instructor, 2 years
Department of Defense, GS Human Resources Assistant, 3 years
Messaging and Differentiation
Partner and Ecosystem Strategy
B.A. Communication, Florida Gulf Coast University
M.A. Communication, Marist College
Ed.D. Educational Leadership, Florida Gulf Coast University
Messaging & Positioning
Content creation for all marketing collateral
Positioning and Go-to-Market Strategies
Website Reviews
Sales Decks, from Messaging perspective only