Gartner Analyst

Mark Brandau

Sr Director Analyst

Mark Brandau is a workforce and HR technology industry veteran, bringing nearly 20 years of experience working with CHROs, C-suite leaders, technology providers, investors, and boards.

His research focuses on the intersection of workforce strategy, workforce intelligence, AI, and business performance, helping CHROs and business leaders make better decisions about how work, talent, and technology create competitive advantage.

Previous experience

Mark's experience spans executive leadership, industry research, product strategy, go-to-market, and business transformation across the Human Capital Management (HCM), workforce technology, and enterprise software markets. Prior to Gartner, Mark held senior leadership positions with LexisNexis Risk Solutions, SAP SuccessFactors, and Vista Equity Partners portfolio companies iCIMS and Poppulo.

Mark also led Forrester's Human Capital Management and Future of Work research practice, advising enterprise leaders, technology providers, and investors on workforce technology strategy, market dynamics, and the future of work. Throughout his career, Mark has worked closely with CHROs, CEOs, boards, and executive teams to navigate workforce transformation, technology investments, acquisitions, business growth, and changing market dynamics. His perspective combines the experiences of both an industry analyst and operating executive, bringing a practical business lens to workforce strategy and technology decisions.

Professional background

Lexis Nexis Risk Solutions, CMO, 3 years

Forrester, Principal, Workforce Strategy & Technology, 2 years

SAP SuccessFactors , SVP, Solution Management & Marketing , 9 years

Vista Equity Partners Companies (iCIMS & Poppulo), VP, Portfolio Marketing & Strategy , 3 years

Areas of coverage
  • CHRO Leadership and Executive Partnership

  • HR Transformation and AI-Ready Operating Model

  • HR Strategy and Management

  • Organization Design, Transformation and Change Management

  • Workforce Planning and Enterprise Talent Strategy

Education

M.B.A., Magna Cum Laude

Marymount University, Arlington, VA

B.S., C. James Velie Scholarship, Double Major

Towson State University, Towson, MD

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Top Issues That I Help Clients Address

01

Workforce Strategy, Productivity, and Business Performance

02

Employee Experience, Communications, Engagement, and Culture

03

CHRO Impact, C-Suite Influence, and Leadership

04

Workforce Intelligence, Analytics, and AI

05

Maximizing Value from Workforce Technology Investments