Mark Petty helps tech CEOs find their advantage in AI. As a Senior Director in the AI Strategy and Operations team, part of the High Tech and Invest practice, Mark has held thousands of CEO consultations and reviewed hundreds of pitch decks. His research covers corporate strategy and competitive advantage as AI agents rewrite business models, margins and distribution. Recent work spans open-weight models and inference economics, agentic AI and the repricing of SaaS, how AI vendors monetizing AI agent access, competitive moats, the agent to agent economy. He advises on positioning, fundraising, GTM engineering and high-velocity sales. Storytelling ties it all together. Clients tend to bring Mark their hardest decisions and leave with the conviction to make them, and, the story to sell them.
Mark has sat in many of the seats his clients now occupy, on both the technical and commercial side. He co-founded several companies, some more successfully than others, served as CEO and was a key operator in a B2B information scale-up through PE ownership, an IPO and strategic acquisition. He's been on both sides of the M&A table, built new ventures for European markets inside a startup studio and advised its fund's portfolio companies.
Intrusted, CEO, Founder, 2 years
Lenio, Chief Product Officer, Co-founder, 1 years
Equifax Australia, Head of Product and Partnerships, 4 years
Strategy and Business Performance
Product and Services Strategy
Customer Expansion and Engagement
B.Sc., with honors, Computer Science, University of East Anglia