Richard L. Tso is a Senior Director Analyst at Gartner covering AI marketing strategy and product marketing. He helps marketing leaders, product marketing organizations, and technology providers understand how artificial intelligence is changing the way organizations compete, create value, and go to market.
His research focuses on agentic AI, human/digital workforces, AI-enabled operating models, product marketing transformation, and the future of customer engagement. Richard's work explores how organizations can move beyond AI experimentation to build scalable systems that increase growth, productivity, and strategic advantage while maintaining accountability and control.
With more than 23 years of marketing leadership experience, Richard brings a practitioner perspective to AI transformation, product marketing, and go-to-market strategy. Prior to Gartner, he served as Director of Product Marketing for Microsoft Azure AI, where he helped commercialize cloud-scale artificial intelligence technologies and worked closely with enterprises adopting AI at scale.
His experience spans enterprise software, conversational AI, innovation management, and sustainability technology, including senior marketing leadership roles at LivePerson, Persefoni, Communique PR, and Spigit. Richard advises executive leaders on AI commercialization, agentic AI, digital workforce transformation, product marketing strategy, and emerging operating models, helping organizations move beyond experimentation to realize measurable business value from AI investments.
Richard holds degrees from Stanford University and Parsons School of Design.
Microsoft, Director of Product Marketing for Azure AI, 10 years
Persefoni AI, Vice President of Product Marketing, 1 years
LivePerson , Vice President of Product Marketing, 1 years
Communique Public Relations, Vice President, 4 years
Tech Marketing Organization and Metrics
Marketing Operations and Innovation
Marketing and Growth Strategies
AI Strategy and Business Transformation
MS - Strategic Design and Management at Parsons School of Design
BA - Human Biology and Media Education at Stanford University
Scaling AI agents in marketing through authority, accountability, governance, and human-AI collaboration. Building AI marketing strategies that deliver productivity, growth, and business value