Get market research as a fact base. Data, combined with our research on underlying dynamics and trends, helps you define your product strategy with a deep understanding of your addressable market. Daily interactions with our clients uniquely
position us to understand the value proposition and the needs unmet in today's market solutions.
What tech CEOs are asking our experts
What are the key trends and dynamics I should be aware of in my market?
My market is only just emerging (yet to establish). How can I evaluate/assess the opportunity?
What adjacent/future growth areas should I be considering?
Sample research titles
Market Insight: 3 Actions Tech Startups Must Take to Focus Emerging Technology Investment Strategy
Tech CEOs Should Exploit AI Disruption by Offering AI Solutions (Not AI Technology)
Tech CEO Guide to Digital Business Consulting Services Competition
Get an unbiased assessment of your competition via our research, as well as landscape and SWOT analysis. Our unique insight into the value chain makes our assessment the gold standard.
What tech CEOs are asking our experts
Who is my competition? Can you review my assumptions?
What key competitive parameters are important in my market?
How do I assess my competition, and how do I set up a competitive intelligence capability?
Sample research titles
Invest in the Critical Competitive Intelligence Your Product Strategy Needs
Get advice on critical decisions and strategy around key life cycle events with significant financial and brand impact. Facing disruptive tech, accelerated tech cycles, changing customer demand, increasingly complex products/services and
digitizing business models, learn best practices for converting market data into differentiated roadmaps with the right technologies, risk mitigation, route to market and R&D budget.
What tech CEOs are asking our experts
Will my roadmap resonate with key stakeholders? Can you review this with me?
How should I be managing, communicating and updating my roadmap? Where should I take input from?
What technology/customer/market trends are occurring in my segment that I need to take action on?
Sample research titles
Differentiation for Startups Is Essential to Beat the Established Competition
Tech CEOs Must Direct IoT Product Teams to Embrace Agile Development and Continuous Change
Marketing Essentials: How to Create Compelling Technology Road Maps
Great technology can fail in the market if it's not packaged and priced to make it easy to buy. Understand trends in developing end-to-end solutions and how to build in the right flexibility and pricing strategy for connecting with today's buying
behavior while maintaining your profitability and ability to scale.
What tech CEOs are asking our experts
How do I develop competitive pricing models? What are customer expectations?
What are my target customers looking for in terms of a packaged solution?
How and when should I look to partnerships to improve my product package?
Sample research titles
Market Insight: Key Pricing Principles for Tech CEOs — Choose the Right Model
Develop launch plans built on proven best practices for managing activities, responsibilities and milestones. Lower the risk of a product/market miss, and increase the success of a launch as a revenue-accelerating event with best practices on
what, when and how to deploy effective communications for organizational synergy, and toolkits and frameworks for how to create demand and migrate customers from legacy products.
What tech CEOs are asking our experts
How do I communicate across stakeholders from product development to launch, about key focus areas and common mistakes?
What, when and why should I be communicating to different stakeholders?
Can you help me review my communications plan against Gartner best practices?
Sample research titles
5 Ways That Tech CEOs Can Improve How They Measure the Success of Product Launches
How Tech CEOs Can Accelerate Time to Value to Sustain Rapid Growth
Tech Go-to-Market: Product Management Must Define and Communicate Compelling Roadmaps to Ensure Product Success
Get guidance in positioning and messaging based on decades of experience helping MSEs develop. Advisory services and proven practices around enterprise technology adoption ensure you are equipped with strategies to implement positioning that is
differentiated and credible.
What tech CEOs are asking our experts
How should we position our product or service?
How can we differentiate our positioning in a fragmented market?
What are best practices for positioning in my market?
Sample research titles
3 Essential Actions for Tech CEOs to Succeed in Marketing Digital Business Services
Improving Differentiation for Tech CEOs
How to Avoid the Top 5 Positioning and Messaging Mistakes for Data and Analytics Service Providers
With demand generation a key priority for both startup and emerging vendors, research and advisory services help you target the right programs to maximize your ROI and results.
What tech CEOs are asking our experts
How do we create demand generation programs? How do we measure their success?
What are the best metrics for demand generation by type?
How do I know when a lead is actually a lead/opportunity/potential deal?
Sample research titles
3 Critical Steps for Tech CEOs to Generate Demand for New Products
3 Essential Actions for Tech CEOs to Succeed in Marketing Digital Business Services
Discover best practices for channel and alliance strategies. Explore the most important elements of successful direct sales strategies, a common model for many startup and emerging vendors.
What tech CEOs are asking our experts
What are the critical success factors for sales, channel and alliance strategies?
How do I measure a successful partnership?
How does my direct sales model need to change when I enter a new geography?
Sample research titles
Tech CEOs Must Prepare the Foundation for Successful Channel Partnerships
Emerging Providers Must Understand CSPs’ Product Strategy to Use Them as a Sales Channel
Tech Go-to-Market: Understanding Buyer Readiness Will Improve the Traditional Sales Process to Become More Customer-Driven
As a startup or emerging vendor, selectively segmenting partner opportunities is critical to maximizing your ROI. Get research and guidance on incenting and rewarding the right channel partners for your business.
What tech CEOs are asking our experts
How do I measure a successful partnership?
How do I leverage technology partnerships (that we use in client delivery) to expand my services' sales opportunities?
How do we attract new channel partners?
Sample research titles
Tech CEOs Must Prepare the Foundation for Successful Channel Partnerships
Emerging Providers Must Understand CSPs’ Product Strategy to Use Them as a Sales Channel
Customer references must be relevant to your prospects. Get guidance in creating a best-in-class customer reference program as well as an eventual customer advisory program, and avoiding reference burnout.
What tech CEOs are asking our experts
What are best practices to encourage named customer references?
How do I create a customer advisory board?
How often should customer advisory board members be changed out?
Sample research titles
Implement Customer Experience Initiatives to Drive Retention and Growth
Acquiring customers and increasing renewal rates mean improving the customer experience — from creating effective onboarding practices, setting expectations through ongoing and continuous customer contact (not just sales pitches), to helping
customers actualize/realize the value they receive.
What tech CEOs are asking our experts
How do I measure the customer experience?
What are typical retention rates in my industry?
How do I implement a voice-of-the-customer program?
Sample research titles
Implement Customer Experience Initiatives to Drive Retention and Growth
5 Steps to Help Tech CEOs Understand Customers More Efficiently Through AI
6 Steps to Help Tech CEOs Drive Outstanding Customer Experience Through AI
Discover how to create a best-in-class customer reference program, how to avoid reference burnout and how to develop a customer advisory program that creates leverage and impact for your business.
What tech CEOs are asking our experts
What are best practices to encourage named customer references?
How do I create a customer advisory board?
How often should customer advisory board members be changed out?
Sample research titles
Implement Customer Experience Initiatives to Drive Retention and Growth
Get help up front with identifying acquisition targets and running due diligence, as well as understanding integration activities, implementing KPIs, and retaining talent and culture.
We help you select the right process, communication and timing/schedule to reap optimal results, and help with validating positioning/messaging in your collateral, and organizing and preparing throughout the process.
What tech CEOs are asking our experts
Who are potential acquisition targets (or who are potential acquirers)?
How do we best position ourselves to be acquired?
How do we use an IPO to our advantage with customers and prospects?
Sample research titles
Tech Go-to-Market: Critical Success Factors for M&A (Part I) — Strategy Development and Alignment of Stakeholders
Tech Go-to-Market: Critical Success Factors for M&A (Part 2) — Due Diligence Methodology and Best Practices
As the pace of change accelerates, evaluate your business model and develop strategies to optimize and transform it through digital approaches. Get guidance on: identifying the alliance strategy you need and developing a strategy; best practices
and frameworks for evaluating ROI; and identifying best-fit alliance partners and how to work with them.
What tech CEOs are asking our experts
Is our business model still aligned to our organization, particularly since we are working through organizational change?
What are the latest trends in business model innovation, and how can we manage these changes and create or pre-empt disruption?
How can we get the most synergy from an ecosystem?
Sample research titles
Why Tech CEOs Should Adopt Whole-Product Thinking
How Tech CEOs Can Visualize Their Business Model
Disruptive Go-to-Market Strategies to Sell Digital Business Solutions, Part 1
With expansion a multiyear investment, get help scoping out your chosen strategy to understand costs, risks and schedule. Frameworks and best practices help you evaluate risks, ROI and identifying the relevant KPIs to allow tracking/correction
against objectives. Evaluate different options against your business strategy and objectives to identify best fit and next steps.
What tech CEOs are asking our experts
How do we manage risks/mitigations, and what are the common mistakes when developing expansion plans?
What are the KPIs that must be implemented and monitored to measure against objectives?
How do we accelerate our expansion?
Sample research titles
Best Practices for U.S. Tech CEOs to Establish European Operations, Part 1 — Define Your Entry Point
Best Practices for U.S. Tech CEOs to Establish European Operations, Part 2 — Select the Route to Market
Three Imperatives for Tech CEOs Diversifying From IT Services Into a Software Products Strategy
Explore best practices for developing a culture of diversity and inclusion to promote creativity, innovative approaches and alternative customer value perspectives. To acquire and retain the talent necessary for building momentum and scale, get
guidance on employee engagement programs that align to your growth phase, and workplace strategies to equip your people with the skills, learning and tools to thrive in a digital business.
What tech CEOs are asking our experts
How do I create more diversity and inclusion practices as an emerging provider?
How do we maintain our corporate culture after a merger/acquisition?
How do you create a strong culture with a geographically dispersed workforce?
Sample research titles
How to Maintain a Startup Company Culture as an Emerging Tech Provider
Market Insight: How Diversity and Inclusion Lead to Growth and Innovation
Addressing Early-Stage Scaling Challenges for Tech CEOs
Use KPIs to close the loop on key activities including product strategy and customer acquisition. Our unique visibility into customer buying behaviors and evolving business models translates into guidance on redefining KPIs to measure
differentiation through an understanding of cost per customer, customer experience and customer churn — providing insight on revenue quality.
What tech CEOs are asking our experts
How do we effectively manage and measure KPIs on an ongoing basis?
How do I make sure to implement change using KPIs?
How can we use KPIs to differentiate from our competitors?
Sample research titles
Top 3 KPIs Tech CEOs Should Use to Measure a Successful SaaS Business Model
Digital Business KPIs: Defining and Measuring Success for Tech CEOs
Structuring for growth, and evolving that structure to support emerging business and talent requirements, take an understanding of how, when and why to introduce HR practices. Utilize our fact-based data, understanding of technology and trends,
and strategy for mining resource pools, to meet your future business and technology challenges.
What tech CEOs are asking our experts
What are the best models for using contingent labor?
What are best practices for retaining talent?
What are best practices for attracting talent in my market?
Sample research titles
10 Absolute Truths About Talent Management in Digital Business for Tech CEOs
Four Strategies Tech CEOs Can Use to Improve Technical Talent Hiring
Get advice on managing costs, from foundational (using KPIs to track, manage and optimize against the business model) to advanced (understanding how digital optimization and disruption impact KPIs — e.g., moving to “aaS”).
What tech CEOs are asking our experts
What KPIs should we be measuring across the business?
What are best-in-class KPIs for my industry?
How should we compensate employees based on KPIs?
Sample research titles
Top 3 KPIs Tech CEOs Should Use to Measure a Successful SaaS Business Model
Digital Business KPIs: Defining and Measuring Success for Tech CEOs