Only one out of four stakeholders can see the difference between the competing brands. This suggests that the effort organizations put into differentiating their brand from competitors is mostly a toss-up. Communication leaders are constantly striving to better understand audiences and curate personalized content for them. While they believe that more personalization will enable them to engage the target audience effectively, our research finds that it doesn’t necessarily produce the desired results. The key to driving brand preference is brand connection, and the best way to support that connection is to demonstrate personal benefits.
Ace the Art of Content Planning
Great content is a prerequisite for a good communication strategy. Drive customer preference through effective messaging.