Communications leaders still struggle to bridge the gap between strategy formulation and day-to-day implementation. Our research shows that only 6% of communications executives feel confident in their ability to manage declining levels of employee engagement. The key to an engaged workforce is to design and implement communications solutions that enable and empower employees.
Evaluate the success of corporate communication activities
Even well-considered measurement plans may not pan out as hoped. To effectively monitor and measure the success of communication activities, communications teams must adopt an outcome.