Get to know Digital Markets

Gartner Digital Markets empowers organizations of all sizes to accelerate growth by embracing the right technology for their individual needs. Learn more about the shared mission for our family of brands.

We saw a need

It’s hard to find the right software — especially when you’re a small business. The software market is vast, and Gartner has historically geared its research to meet the needs of large enterprises. That said, we’ve always wanted to help the millions of small businesses around the world benefit from credible information, guidance and feedback specifically tailored to their unique needs.

That gave us an idea

Gartner’s objectivity, independence and buyer-focused research could help bridge the gap between small-to-medium business buyers and the software vendors eager to reach that audience.

Now it’s our mission

By acquiring Capterra, GetApp and Software Advice, we now equip the millions of software buyers who visit these sites every month with the unbiased information they need to make great purchasing decisions. These platforms provide every vendor — whether they pay us or not — a way to connect with that buying audience. By virtue of our industrywide buyer insights, we can also help software companies learn how to efficiently attract customers, build brand advocates and grow revenue.

Today, Gartner Digital Markets is proud to be the world's premier network of sites, connecting software companies with in-market buyers around the world through research, verified user reviews, and lead opportunities. 


Meet the Digital Markets family of brands

Founded: 1999
Based in: Arlington, VA
First office: Basement
Joined the family: 2015

Capterra supports business buyers who seek to help their organization grow, but have limited time to become a technology expert. Capterra provides visitors with a comprehensive view of the software market to quickly assess the solutions that are best suited for their personalized needs.

Founded: 2010
Based in: Barcelona, Spain
First office: Sailboat
Joined the family: 2015

GetApp supports software-savvy buyers who understand the importance of technology to grow their business. GetApp provides a proprietary recommendation engine that leverages a robust combination of user insights and deep technical knowledge to suggest the right software choice.

Founded: 2005
Based in: Austin, TX
First office: Hotel room
Joined the family: 2014

Software Advice serves technology and services buyers who need advice with a personalized approach. Software Advice provides a guided experience for technology selection and usage to assess individual needs and connect the buyer with the best solution.