We’re extremely proud of this milestone and all the hard work and dedication it took to get here. It’s hard to believe that only a few years ago we were celebrating 1 million software reviews.
Collecting verified customer reviews is the heart of our service for software and service providers because we know how much social proof influences B2B sales.
According to our 2023 Global Software Buying Trends Report, 45% of buyers engage with reviews more than any other type of content to help make purchase decisions—above user guides (43%) and personalized product demos (39%).
But not all reviews are created equal. Most buyers (86%) say verified reviews are important or very important when evaluating software.
Reputable third-party review platforms, like Gartner Digital Markets, serve an important purpose in the B2B marketplace: to instill buyer trust in reviews by verifying they’re authentic.
With 9 million monthly visitors and 2 million verified reviews (and counting), our reputation has made us the world's largest software and services marketplace.
How did we get here and what does this milestone mean for the software and service providers on our platform?