5 Ways to Action Intent Data Today

On-Demand | 20 minutes

Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.

In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.

You will learn how to:
  1. Build your prospect list with companies matching your ideal customer profile
  2. Convert higher-quality leads by prioritizing in-market accounts
  3. Execute sales plays that use competitive intelligence to grow revenue
  4. Intervene early with customers at risk for churn
  5. Support renewal and upsell conversations
Speakers
Melissa Raeside
Marketing Director, Gartner Digital Markets
Sarabeth McCarthy
Client Relations Partner, Gartner Digital Markets
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