5 Ways to Action Intent Data Today

On Demand  |  20 minutes

Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.

In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.

You will learn how to:
  1. Build your prospect list with companies matching your ideal customer profile
  2. Convert higher-quality leads by prioritizing in-market accounts
  3. Execute sales plays that use competitive intelligence to grow revenue
  4. Intervene early with customers at risk for churn
  5. Support renewal and upsell conversations
Melissa Raeside
Senior Director, Gartner Digital Markets
Sarabeth McCarthy
Team Lead, Client Relations Partner, Gartner Digital Markets

Watch the Webinar

Get the Gartner Digital Markets Newsletter

Sign up to receive our latest research, insights and digital markets news delivered to your inbox.

We value your privacy. By submitting this form, you agree we may use your information in accordance with the terms of the Gartner Digital Markets Privacy Policy.

Connect. Convert. Thrive.

Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services.