Looking to target high-value accounts? Check. Shorten your sales cycle? Check. Increase your ROI significantly? Check. In the dynamic sphere of B2B marketing, account-based marketing (ABM) is a strategy that ticks all the right boxes.
Tech marketers and sales leaders in software businesses are catching on: ABM isn't a trend; it's a game-changer. When executed with expertise, ABM can skyrocket pipeline conversion rates by 14%. No wonder businesses with over $100 million in revenue allocate nearly a quarter of their marketing budget to ABM programs.
But executing an account-based marketing strategy requires forward-thinking insights that only intent data can offer. Intent data hones in on buying signals and allows you to devise personalized and effective campaigns for your target accounts.
The million-dollar question remains—how can you harness this dynamic duo to grow your business efficiently? The key lies in mastering and executing the five B2B account-based marketing best practices with intent data. Nail these, and you're set to unlock a whole new level of targeted marketing success.