Are you thinking of expanding your software company into international markets? Gartner Digital Markets is here to help.
I'm Casey and in this segment of three in three, we'll share tips to help your business close more international sales increase ROI and make the most out of international opportunities.
No matter what kind of leads you're targeting. This number one rule applies.
Respond as quickly as possible to ensure the highest conversion rate.
When targeting international leads, it's likely your team works in a different time zone than your audience.
Try setting up an auto response email to cover leads from a variety of regions and time zones. Keep your response simple. Acknowledge their interest and let them know you'll reach out as soon as possible.
Make sure that first touch happens immediately rather than waiting until your working hours begin again in your own timezone.
When reaching out to international leads don't be intimidated by a language barrier. English is the language of the global economy. If your sales team already communicates well, you'll be able to connect easily with your new international prospects. You don't need to hire a special team to field international leads. Remember to speak clearly. Avoid culturally specific phrases to help bridge language barriers, and don't forget to discuss your pricing model in the appropriate currency.
Make sure to customize your collateral and content for each market. Update your strongest marketing assets adopt culturally relevant information or even translate key assets completely into local languages to better connect with your target audience. Making even small tweaks to these assets will give your follow up a more personal touch.
Here at Gardner Digital Markets we're excited about helping businesses like yours expand sales strategy internationally. Join the thousands of other clients who have used our network to find success with international traffic.
To get started with international opportunities visit GartnerDigitalMarkets.com and click offerings to connect with the digital marketing expert today.
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