In 2023, the air of a looming recession has presented challenges for software businesses around the globe. It’s also worth bearing in mind that, according to a recent Gartner Digital Markets survey, at least 50% of the software buyer’s journey is spent referring to independent, third-party information sources. This leaves software providers in the dark when influencing buyers’ decisions.
Software providers must adapt their strategies to stay relevant and get their products in front of buyers at the right time. To ensure success this year, stay up to date with the latest software marketing trends so you can better strategize and execute your marketing efforts.