A lot of marketers focus on driving more leads with little regard for lead quality. Due to this, many demand generation campaigns lack alignment with sales and cost valuable marketing budgets, wasting time and resources in pursuing leads that won’t convert.
To ensure lead generation efforts result in high-quality contacts, growth marketers should ensure their strategies are well thought out from the start and implemented with precision.
Gartner research shows businesses that source over 40% of their leads from marketing experience higher conversion rates than others. By driving engagement through digital content, marketers can capture the attention of buyers researching products or services, who would otherwise remain untapped.
In this article, we discuss five strategies—from selecting marketing channels to using effective CTAs—so that you balance quality with quantity and successfully generate high-quality B2B leads on a budget.