If you’re into the B2B space, LinkedIn should be your go-to social media network. With more than 830 million members (and counting), LinkedIn is a platform for professional networking and lead generation. This has earned LinkedIn the reputation of being one of the most trusted social media platforms for software marketers.
In fact, 40% of B2B marketers say LinkedIn is the most efficient tool for generating high-quality leads. If you’re a B2B marketer looking to connect with prospective buyers and nurture them throughout the software buying journey, here’s what you should consider when leveraging LinkedIn:
Who is LinkedIn ideal for?
LinkedIn is ideal for those who want to connect with high-level decision-makers such as C-suite executives, vice presidents and directors.
What are LinkedIn’s targeting capabilities?
LinkedIn offers various options that allow you to target prospects based on their job title, job function, company name, company size and location.
What types of content work best on LinkedIn?
Content offerings that provide valuable business insights and advice to target audiences could work well on LinkedIn. For example, if you’re targeting CIOs, your content must include information on how your product or service helps improve IT for their organizations