Every business function has a content type that is highly popular among the end-users. Product demonstrations tend to be that influential element for sales and videos work best for modern marketers. Combine the two and you will have product demo videos.
For B2B SaaS providers, software demonstrations are a critical part of the sales cycle, which is much more illustrative on video compared to written word.
Despite the great potential of demo videos in communicating product value, they often remain too feature-centric or poorly constructed. As a result, instead of facilitating disruptions in buyers’ experience, they tend to waste resources. Sales and marketing leaders must align demo videos to the software buying journey to maximize their effectiveness in the sales funnel.
In this article, we discuss five best practices to create software demo videos that help B2B marketers earn more leads and win over customers.