Some software brands have reached a point where they’ve become part of the daily lexicon and are used as verbs. Think of how we “Google” a query instead of searching it online or “Slack” someone instead of messaging them. Similarly, we “Photoshop” images and “WhatsApp” instant messages.
These brands have so effectively catered to their niche and solved specific problems that they’ve replaced common terms used for those activities.
While it may be a lofty goal to achieve Google’s level of brand recognition, it doesn’t mean you can’t do more to boost your software brand’s awareness and visibility until you're mentioned day-to-day within your niche.
To help you get there, we’ll equip you with the four M’s of effective brand awareness — market, message, medium and measure — to successfully launch your brand strategy and increase visibility among your software niche.