You’ve built a successful advertising campaign and your website is flooded with new customers and leads. Do your website’s landing pages clearly and directly ask visitors to engage with your brand? Do they understand the value proposition your business offers?
If you’re not seeing the conversion rate you were expecting, despite high site traffic, you might need to reconsider your landing page design.
Think of your landing pages as extensions of your product profile. You should be strategic in what you include on a landing page and only highlight what’s relevant to your target audience. If they made it to your page, it’s because your marketing campaigns worked, so it’s important that the information on the page directly relates to your marketing efforts.