About Gartner Digital Markets intent data
More than nine million business leaders every month power their businesses by finding the right software and services on Gartner Digital Markets’ global network for reviews. Our intent data solution, Buyer Discovery, uncovers buying signals from millions of businesses every year. It reveals those looking at your products, your competitors, pricing, product alternatives, features and customer reviews.
With these insights and firmographic details, software marketers can:
- Identify companies researching their software or others in their category.
- Build leaner, higher-performing campaigns by targeting in-market companies.
- Create natural-feeling buying experiences that guide higher quality opportunities to sales.
- Retain customers exploring competing products near renewal cycles.
When combined with rigorous standards from Gartner for methodology and data modeling, Buyer Discovery’s predictive model more accurately predicts buyers’ intent than alternatives in the market.