To experience the benefits of reviews, you’ll first need to collect them from existing customers. Collecting reviews for your product or service is the easiest way to build trust with software buyers: 49% of customers say they refer to user ratings and reviews when evaluating what to buy (full report available to Gartner clients).
People like sharing their opinions or experiences, but they need a little extra nudge before leaving a review. Do you have a review collection strategy in place to capture users’ experiences?
Despite its immense value for customers, collecting reviews often becomes an afterthought for marketing teams due to competing priorities. Review recruitment should be a top priority since reviews don’t just impact purchase decisions at the bottom of the sales funnel, but also increase product visibility at the top. Software providers using Gartner Digital Markets typically see a 127% increase in traffic to their product landing pages or product profiles when they have 10 or more reviews.