Nearly every tech provider offers some kind of “try it for free” option as a part of their marketing mix. And for good reason — calls to action (CTAs) that mention a free trial or demo are among the best-performing CTAs in attracting customers and generating marketing-qualified leads.
Demos, free trials and freemium models give users a taste of what you offer. But they are only a part of the process. Many tech providers that jump on this bandwagon often struggle to get their prospects past that free stage.
Without a proper free-to-paid conversion strategy outlining what happens before, during and after a trial or a demo, your free offerings can easily turn into nice-to-have conversations but without any conversion to a sale.
The five strategies below can help you maximize the momentum generated in free trials and demos, and make sure your follow-up after the free period is a success.