So, your business has experienced success at home and you're interested in taking your products or services to the international stage.
This kind of global sales expansion into new markets and acquiring customers with the same products/services can be a fruitful and exciting endeavor. It can also be a costly gamble for businesses that don't sufficiently research and plan their expansion strategy.
In Gartner’s 3rd Annual Tech CEO Survey 2021*, tech CEOs cited geographic market expansion as the second most pressing strategic initiative to be solved in the next 12 months, but many technology companies struggle to focus on a sustained expansion path.
To build a successful global sales strategy and convert more new international sales leads, your business needs to expand into the right markets in the right ways. That means identifying solid new market candidates and sustaining expansion over time.
Let’s take a look at both parts of that formula.