Software businesses face difficult questions about the shifting sales and marketing landscape in 2021. Through a survey of business leaders in 15 countries and data from the Gartner Digital Markets global network of sites, we gathered insights into how companies changed their approach to purchasing software, and how technology providers can adapt to win their business.
In a recent webinar series, Unlock Global B2B Buyer Trends, international marketing and sales leaders from Gartner Digital Markets laid out key traits of software buyers across Europe, Latin America, and Australia and New Zealand.
Several key insights became apparent across each region, including:
- Changes to business technology needs that are affecting global B2B software buyers
- How businesses expect to make technology purchase decisions in 2021 and beyond
- Ways software marketers and sales leaders can better convert leads and retain customers
You can use these insights to create digital marketing and sales strategies that effectively engage and convert new prospects, no matter where your growth plans take you next.