Software reviews offer incredible ways to enhance your business reputation online and impress more software buyers. In fact, 76% of people trust online reviews as much as personal recommendations, and 82% of consumers read online reviews when making a purchasing decision.
Reviews are part of developing a successful brand reputation online for your business, but simply collecting reviews isn’t enough. You have to take your review strategy to the next level to reach and impress more buyers. In this article, we cover our top tips to get more value from your reviews, and creative ways to showcase your reviews for maximum impact.
Tips to get more value from your reviews
Be an active participant: Prioritize review collection efforts as well as how to leverage the reviews you collect to impress your software customers. Reviews are testimonials from clients and are a great resource to stand out in a competitive market, but for them to be effective, you must prioritize taking control of your online reputation.
Reply to all your reviews: Not only does replying to your reviews make your reviewers feel that their feedback was appreciated, but it also makes a great impression on your readers (who may be potential customers). Replying to reviews shows that you value all your customers' feedback, and care about your brand — especially when handled quickly and professionally. As an added bonus, it gives you the opportunity to acknowledge any issues flagged. You can easily manage and respond to all reviews right within your Vendor Portal.
Don’t get complacent: Once you collect a decent quantity of reviews, don’t stop your efforts. Review recency matters to show that the feedback is still relevant, and is one of the elements of strong reviews. Recent reviews are one of the first attributes that consumers look for when scanning reviews and also help SEO and discoverability online. Learn more about why review recency matters.