Reviews are online gold. If a potential buyer searches for your software business and finds a stellar review, they could become a lead and customer without any additional cost on your side.
41% of business leaders say that customer reviews and ratings play a critical role in selecting software, according to Gartner Digital Markets’ 2023 Global Software Buying Trends Survey[*]. User reviews are referenced across the entire buying journey, providing social proof for prospects when needed.
The struggle for marketers is driving high-quality reviews, and doing it at scale.
To support your review acquisition strategy, see below for five methods to encourage customers to drive honest reviews. In doing so, you’ll be able to learn more about your product, claim user-generated marketing collateral, and increase your sales through software review and rating platforms.