The B2B software buying journey is becoming more complex as buyers’ behavior and preferences are shifting toward digital-first, self-guided decisions. Software and SaaS vendors struggling to identify prospects’ purchase intent and track the ever-shifting buyer behavior are seeking a deeper understanding of potential customers’ purchase intent beforehand to improve the buying experience.
Purchasing B2B intent data from a leading intent data provider can help accomplish this goal. Intent data offers insights into what buyers are looking for and how their searches lead them to a software vendor’s website. It helps software providers understand potential buyers’ needs, streamline buying processes and build a consistent sales pipeline.
In this post, we explain five considerations software and SaaS vendors often overlook when purchasing B2B intent data. But first, let’s discuss the basics of intent data, how it is collected and why it is valuable.