If you’re running a successful pay-per-click (PPC) campaign, you know the power of lead generation fueled by buyer actions, or clicks, on third-party sites like Capterra, GetApp and Software Advice.
The future of B2B lead generation — buyer intent data — expands the traditional prospect pool by capturing valuable buyer data before any action takes place. Intent data provides insights into buyer engagement and purchase intent. When that data is collected from a source with a high volume of quality traffic, it can be leveraged to boost your sales advantage.
Maximize sales outreach
Prospects spend 50% of their time seeking information from third-party sources, according to Gartner (full research available to Gartner clients). Sales teams typically wait for buyers to complete an action or contact form to identify prospect interest. With buyer intent signals, it’s now possible to uncover prospect movement and prioritize outreach based on those intent indicators.