Account-based marketing (ABM) is one of the most effective ways to improve the bottom line, as it allows you to laser-focus your B2B marketing and sales efforts on high-value accounts. But what if you could take your ABM efforts to the next level and seize opportunities you didn't even know existed? Intent data helps with just that.
With businesses needing a real-time insider view into what their target accounts are actually interested in, intent data has become every B2B marketer's go-to toolkit. Intent data signals a prospect’s interest in a product or service, helping marketers focus on the ABM strategy, shorten the sales cycles and close more leads.
Software providers who want to boost conversions and reduce churn can combine ABM with buyer intent data to create a robust system for identifying and targeting potential customers. In this blog, we discuss five ways to use intent data throughout your sales funnel to improve the bottom line.