Verified user reviews give buyers confidence that the product or service they are considering has been tested and approved by their peers.
Business software buyers are no different. But not all reviews hold equal value in the eyes of potential customers.
For one thing, verified reviews from real people who have actually used the product are a must, and buyers are becoming more savvy in recognizing fake reviews. In fact, even a negative review is more valuable than an inauthentic review. A negative review gives you a chance to improve your product, while a fake review only casts doubt on the quality of all your reviews.